Trend: Steeper Decline in TV, Hollywood — and Comic Books
It’s as if the public has simply lost the sense that the media represent the average watcher or reader — and that’s probably true in many casesWe’ve already noted the significant decline in circulation and collapse of trust in major newspapers (online or in print). But 2022 reported steep declines in other media as well. From the entertainment industry’s Variety mag, we learn that while there were some winners in TV — ESPN, crime shows, and digi-nets — most TV of all types continued to see losses, many of them double-digit losses. As commentator Don Surber noted, “The drop in viewers came despite an Olympics, a popular war and a federal election.” The drop in viewers is reflected in an overall drop in revenue, projected to continue. A highlight from Samba TV’s State of Viewership report: Gen Z and millennials are driving the shift away from Read More ›
