Mind Matters Natural and Artificial Intelligence News and Analysis

Tagcommercialism

Old image of Mordor
Barad-dur, Mordor

Tolkien’s for Sale

Commercializing the beloved epic fantasy comes at a cost

What happens when a beloved fantasy world, once respected and celebrated because it soared above the surrounding fray of decadent literature and art, becomes mainstream? What if the very work that was intended to transcend consumerism becomes the object of mass consumption? Harley J. Sims, writing for MercatorNet, believes Amazon has diluted the characteristic beauty and depth of The Lord of the Rings for the sake of mass consumption and appeal. I’ve shared my own thoughts on the new Rings of Power show in two separate pieces (here and here) for Mind Matters already, but just to recap: the show is interesting and entertaining enough to keep watching, but it’s missing something—a moral and imaginative ingredient Tolkien articulated beautifully in Read More ›