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Google’s Most Ambitious Project to Date: Reshaping Your Thinking

Controlling so much communication — and fired up by ideology — it’s in a better position for that than many suppose

In a column yesterday at Spiked, urban studies specialist Joel Kotkin, author of The Coming of Neo-Feudalism: A Warning to the Global Middle Class (2020), provided depressing evidence that the power of Big Tech is beginning to genuinely resemble the power medieval lords had over their serfs. It’s not just an office joke any more. Google, he recounts, was part of an anti-authoritarian high tech culture when it went public in 2004. Its search engine technology, and others, were seen as empowering the little guy. In 2018, for unclear reasons, Google dropped the famous “Don’t be evil” slogan. Since then, in Kotkin’s view, it is “increasingly becoming a force not for good, but for, well, evil.” He musters an impressive…