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TagWarner Bros.

Robotic filmmaking. Talented robots shoots television movie or motion picture. Creative filmmakers robotic crew director, assistant with spotlight and cameraman behind the scene. Automated process of creating video content. Red wall studio background.

Can AI Help Hollywood Predict the Next Big Hit?

AI analysis sifts the past finely. But how well does the past predict the future?

AI does pose at least one threat to filmmaking. It could intensify the very tone-deafness that studios hope it can fix: Too much reliance on ever more finely grained analysis of the patterns in past data could blind decision makers to the real risks, volatility, and opportunities in the future. That’s a recipe for losing money and inflicting “Oh, not that again!” on audiences.

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Photo by Jeremy Bishop

AI Goes to Hollywood

Warner Bros. hopes Cinelytic's AI will save time while making more reasonable financial estimates, thus forestalling expensive box office blunders

Cinelytic’s AI does is what every AI does at its most basic level. It collects and sifts large amounts of data to find patterns that can be used to make predictions. AI excels at pattern recognition because that is its only purpose. Humans aren’t so linear or predictable.

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