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AI Goes to Hollywood

Warner Bros. hopes Cinelytic's AI will save time while making more reasonable financial estimates, thus forestalling expensive box office blunders

Cinelytic’s AI does is what every AI does at its most basic level. It collects and sifts large amounts of data to find patterns that can be used to make predictions. AI excels at pattern recognition because that is its only purpose. Humans aren’t so linear or predictable.

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