Mind Matters News and Analysis on Natural and Artificial Intelligence

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Winning Tag Lines Are Hard Enough To Write…

But AI really flops at that

AI tools help us do things better, faster, or more efficiently. But they lack the mind needed to know when “I’m loving’ it” is the winning slogan—and stop there. 

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Your Phone Knows Everything Now

And in a world where no data is anonymous, yours may be sold to the highest bidder
Your location can be a useful guide to your buying habits, whether or not you want to buy anything or think anyone has any business snooping on you to find out. Read More ›
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Google Search: Its Secret of Success Revealed

The secret is not the Big Data pile. No, Google found a way to harness YOUR wants and needs

Google is one of the most widely misunderstood success stories of our time. Many of us equate Google with “Big Data,” that is, amassing huge quantities of data and then finding useful statistical patterns. But is that how it succeeded? In Life after Google: The Fall of Big Data and the Rise of the Blockchain Economy, George Gilder criticizes Google primarily on two fronts: First, it is a “walled garden,” a great platform, but inherently isolated and closed. That is a point worth exploring, but not the focus here. The second point, the one I want to touch on, is that Big Data’s day has come and gone. Because Google is a Big Data company, its brightest days are behind it. Read More ›

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AI Social Media Could Totally Manipulate You

Deep learning specialist: And the scary thing is, the AI needed is not especially advanced

Readers familiar with The Two Towers will recall that that’s precisely what Worm-Tongue did to Theoden King: The king heard nothing but what was conveyed to him from his would-be overlord by Worm-tongue, until someone separated him, rather forcibly, from his "social medium."

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The Death of the Ad Agency Was Widely Publicized

But, like so many industries, advertising turned out to be weathering the digital storm after all

A recent surge in jobs could be temporary. But it’s beginning to look as though the iconic ad culture is adjusting to the digital age. There's a film in that too. Probably a lot of them.  

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Remember those awful Seventies TV ads?

The new “attention economy” killed that kind of advertising. But what now?
One way of describing the change is that we now live in an attention economy rather than a captive time economy, so far as advertising is concerned. Read More ›
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Giant Google’s Vulnerable Spot

Social media are free because we are both the content and the market
Recently, we looked at philosopher of technology George Gilder’s Life after Google: The Fall of Big Data and the Rise of the Blockchain Economy. But what form would that decline take? A look at the advertising picture offers one clue. Read More ›