The U.S. Department of Justice (DOJ) is suing Google, claiming the technology company has monopolized the digital advertising market. This marks the second federal anti-trust suit against Google. Google has led the digital advertising market for years, although companies like TikTok and Amazon are becoming more viable competitors. Despite the competition, Google still raked in $209B in advertising in 2021, per a briefing from 1440 News, and its 2022 financial report is expected to disclose similar numbers. The official complaint notes the benefit and importance of a “vibrant internet” in American life but emphasizes the centrality of economic diversity and competition. Section 4 of the complaint claims “the ad tech space is broken,” further explaining, One industry behemoth, Google, Read More ›
Google is one of the most widely misunderstood success stories of our time. Many of us equate Google with “Big Data,” that is, amassing huge quantities of data and then finding useful statistical patterns. But is that how it succeeded? In Life after Google: The Fall of Big Data and the Rise of the Blockchain Economy, George Gilder criticizes Google primarily on two fronts: First, it is a “walled garden,” a great platform, but inherently isolated and closed. That is a point worth exploring, but not the focus here. The second point, the one I want to touch on, is that Big Data’s day has come and gone. Because Google is a Big Data company, its brightest days are behind it. Read More ›
Readers familiar with The Two Towers will recall that that’s precisely what Worm-Tongue did to Theoden King: The king heard nothing but what was conveyed to him from his would-be overlord by Worm-tongue, until someone separated him, rather forcibly, from his "social medium."
Recently, we looked at philosopher of technology George Gilder’s Life after Google: The Fall of Big Data and the Rise of the Blockchain Economy. But what form would that decline take? A look at the advertising picture offers one clue. Read More ›