TagAdvertising
Google Search: Its Secret of Success Revealed
The secret is not the Big Data pile. No, Google found a way to harness YOUR wants and needsGoogle is one of the most widely misunderstood success stories of our time. Many of us equate Google with “Big Data,” that is, amassing huge quantities of data and then finding useful statistical patterns. But is that how it succeeded? In Life after Google: The Fall of Big Data and the Rise of the Blockchain Economy, George Gilder criticizes Google primarily on two fronts: First, it is a “walled garden,” a great platform, but inherently isolated and closed. That is a point worth exploring, but not the focus here. The second point, the one I want to touch on, is that Big Data’s day has come and gone. Because Google is a Big Data company, its brightest days are behind it. Read More ›
AI Social Media Could Totally Manipulate You
Deep learning specialist: And the scary thing is, the AI needed is not especially advanced
The Death of the Ad Agency Was Widely Publicized
But, like so many industries, advertising turned out to be weathering the digital storm after all
Facebook’s old motto was “Move fast and break things”
With the current advertising scandal, it might be breaking itself
Remember those awful Seventies TV ads?
The new “attention economy” killed that kind of advertising. But what now?