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TagData poisoning

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Finger touching phone with social media concept and dark background

Why Do Some People Try To Poison Big Tech’s Data Well?

Some social media users confuse Big Tech about their interests so as to preserve privacy and rein in relentless marketing campaigns

Here’s an article on a theme you probably didn’t expect to read about in a top tier tech magazine: How to poison the data Big Tech collects about you. It’s certainly evidence of the growing discontent with Monopoly Power and Big Surveillance: Now researchers at Northwestern University are suggesting new ways to redress this power imbalance by treating our collective data as a bargaining chip. Tech giants may have fancy algorithms at their disposal, but they are meaningless without enough of the right data to train on. Karen Hao, “How to poison the data that Big Tech uses to surveil you” at Technology Review (March 5, 2021) Researchers Nicholas Vincent and Hanlin Li presented a paper at the recent Association…