Mind Matters Reporting on Natural and Artificial Intelligence

TagCarmen Reinhart

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Interview: New Book Outlines the Perils of Big (Meaningless) Data

Gary Smith, co-author with Jay Cordes of Phantom Patterns, shows why human wisdom and common sense are more important than ever now

Economist Gary Smith and statistician Jay Cordes have a new book out, The Phantom Pattern Problem: The mirage of big data, on why we should not trust Big Data over common sense. In their view, it’s a dangerous mix: Humans naturally assume that all patterns are significant. But AI cannot grasp the meaning of any pattern, significant or not. Thus, from massive number crunches, we may “learn” (if that’s the right word) that Stock prices can be predicted from Google searches for the word debt. Stock prices can be predicted from the number of Twitter tweets that use “calm” words. An unborn baby’s sex can be predicted by the amount of breakfast cereal the mother eats. Bitcoin prices can be…