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Our anonymity may be an illusion

Because we talk about ourselves so much online, few leaked pieces may even be required to identify us. 
Dr. Dinerstein: In what is now a classic study, researchers used de-identified credit card data for 1.1 million people, in 10,000 stores over a three-month period. Using just four pieces of “outside” data they could identify 90% of the shoppers. Read More ›