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Why So Many Mainstream Media Figures Really Hate Substack

The subscription newsletter service allows good writers to reach their audiences without a horde of censors and gatekeepers, as is usually the case in mainstream media today

Substack — a newsletter site where popular writers can make money via private newsletters — has thoroughly rattled many traditional legacy mainstream media. Founded in 2017 and headquartered in San Francisco, it essentially ensures that the writer, not the medium, is the primary financial beneficiary of the writer’s talent. It also doesn’t need to censor writers on account of, say, money from China. One result is that many well-known writers from, for example, the New York Times, Vox, and BuzzFeed quit their jobs and started writing for newsletter subscribers who pay for premium content, print or podcast, typically $5 a month or $50 a year. Only a few thousand subscribers are needed to generate a nice income for a talented…