Is the “Threads” App a Bust?
The app originally attracted around 100 million users but has tapered off dramatically.Within the first week of its existence, “Threads,” the new Twitter-like app from the tech company Meta, saw a colossal decline in usage. The app originally attracted around 100 million users but has tapered off dramatically. Jody Cerrano reports, Zuckerberg’s statements about returning users coincide with estimates from third-party traffic analysts that reported the big dip in Threads users last week. At that time, Sensor Tower, a market intelligence firm, said that Threads’ daily active users on iOS and Android were down by 20%. The company added that traffic was not the only thing affected. Time spent on the app per user also fell, according to Sensor Tower, by 50% — from 20 minutes to 10 minutes. On Monday, the analyst Similarweb reported an Read More ›