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Torturing Data Can Destroy a Career: The Case of Brian Wansink

Wansink wasn’t alone. A surprising number of studies published in highly respected peer-reviewed journals are complete nonsense and could not be replicated with fresh data

Until a few years ago, Brian Wansink (pictured in 2007) was a Professor of Marketing at Cornell and the Director of the Cornell Food and Brand Lab. He authored (or co-authored) more than 200 peer-reviewed papers and wrote two popular books, Mindless Eating and Slim by Design, which have been translated into more than 25 languages. In one of his most famous studies, 54 volunteers were served tomato soup. Half were served from normal bowls and half from “bottomless bowls” which had hidden tubes that imperceptibly refilled the bowls. Those with the bottomless bowls ate, on average, 73 percent more soup but they did not report feeling any fuller than the people who ate from normal bowls. Eating is evidently…