Internet-based businesses tend to follow a life cycle in which quality deteriorates over time. Writer Cory Doctorow calls the process “enshittification.”
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Facebook, one of the most ambitious companies in modern history—it is, after all, contemplating its own currency—is also trying to shut down an academic research group it doesn’t Like. The Ad Observatory, a project of NYU’s Tandon School of Engineering, monitors ads on Facebook. In the most recent American election, they studied “Which candidates, super PACS, and dark money groups are spending most on Facebook advertising nationwide? What topics do they emphasize and what objectives do they seek to achieve with ads?” The project asked volunteers to install a plugin, Ad Observer, that automatically scrapes ads presented on Facebook and sends them in. Why does it matter? Because most of us see only a small proportion of the ads that Read More ›