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Can AI Help Hollywood Predict the Next Big Hit?

AI analysis sifts the past finely. But how well does the past predict the future?

AI does pose at least one threat to filmmaking. It could intensify the very tone-deafness that studios hope it can fix: Too much reliance on ever more finely grained analysis of the patterns in past data could blind decision makers to the real risks, volatility, and opportunities in the future. That’s a recipe for losing money and inflicting “Oh, not that again!” on audiences.

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