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TagPrioritization

teddy-bear-and-toys-in-a-babys-room-stockpack-adobe-stock.jpg
Teddy bear and toys in a baby's room

Why Medical Device Companies Use Priorities Created by Toy Makers

The priorities followed by product developers arise from the ontology they use

The priorities of product development teams arise from the ontology, the beliefs about the nature of reality, they follow. One of the greatest values of defining that ontology is to identify blind spots and wrong assumptions. When the source of priorities is clear, improved, more adaptable options become possible. As Clayton Christensen (1952–2020, pictured) has said: To grow profit margins and revenue, he observes, such companies tend to develop products to satisfy the demands of their most sophisticated customers. As successful as this strategy may be, it means that those companies also tend to ignore opportunities to meet the needs of less sophisticated customers — who may eventually form much larger markets. A hierarchy of products starts with the components,…