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TagFarhad Manjoo

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Apple Is Once Again Eyeing the Smart Car Market

Other firms are jumping in or ramping up and, with the fog from the COVID-19 pandemic clearing, we are looking out at a broader array of new vehicle plans

Early in February, rumor had it that Apple is once again eyeing the smart car market, both electric and self-driving. Improved batteries and new environment regulations might make smart cars a promising new business area. According to USA Today, the “iCar” is certain to be an electric vehicle costing over $40,000. The self-driving part is more of a challenge: But a self-driving car could introduce a “longer timeframe” in part due to Apple CEO Tim Cook’s cautious approach to unveiling new products, Ives said. Automakers and tech companies have yet to solve the thorniest challenges associated with autonomous driving. Nathan Bomey, “Is Apple making an electric, self-driving car? If it does, here are 5 things you could see” at USA Read More ›